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General privacy settings in Windows 10

Windows 10 provides the following privacy settings to give you control over your privacy.

Advertising ID

Windows generates a unique advertising ID for each user on a device, which app developers and advertising networks can then use for their own purposes, including providing more relevant advertising in apps. When the advertising ID is enabled, apps can access and use it in much the same way that websites can access and use a unique identifier stored in a cookie. Thus, app developers (and the advertising networks they work with) can associate personal data they collect about you with your advertising ID and use that personal data to provide more relevant advertising and other personalized experiences across their apps.

The advertising ID setting applies to Windows apps using the Windows advertising identifier. The advertising ID setting does not apply to other methods of interest-based advertising delivered by Microsoft or third parties, such as cookies used to provide interest-based display ads on websites. Third-party products accessed through or installed on Windows may also deliver other forms of interest-based advertising subject to their own privacy policies. Microsoft delivers other forms of interest-based ads in certain Microsoft products, both directly and by partnering with third-party ad providers. Learn more about other interest-based advertising from Microsoft.

To turn off your advertising ID

Go to Start > Settings > Privacy > General.

Choose your preferred setting for Let apps use advertising ID to make ads more interesting to you based on your app activity.

Turning the advertising ID off will not reduce the number of ads you see, but it may mean that ads are less interesting and relevant to you. Turning it back on will reset the advertising ID.

In previous versions of Windows 10, advertising ID was referred to as relevant ads.

Windows Defender SmartScreen

Windows Defender SmartScreen sends data to Microsoft about the websites you visit and files you download to warn you and help protect you and your device from unsafe web content or malicious software.

To turn off Windows Defender SmartScreen

Go to Start > Settings > Update & Security > Windows Security > App & browser control.

Choose your preferred settings for Windows Defender SmartScreen.

Website access of the language list

Some websites may have their content available in different languages. Windows can share information about your preferred language list with websites so that they can have the opportunity to respect your language preferences without you having to independently set them for each site.

To turn off website access to the language list

Go to Start > Settings > Privacy > General.

Choose your preferred setting for Let websites provide locally relevant content by accessing my language list.

App launch tracking

Windows can personalize your Start menu based on the apps that you launch. This allows you to quickly have access to your list of Most used apps both in the Start menu and when you search your device.

To control app launch tracking

Go to Start > Settings > Privacy > General.

Choose your preferred setting for Let Windows track app launches to improve Start and search results.

Suggested content

Microsoft can offer you suggestions throughout Settings. This content comes in a variety of forms, and can help you discover new features within Settings, or suggest new content and apps you may find interesting. To disable these suggestions, go to Settings > Privacy > General and then turn off Show me suggested content in the Settings app.

Источник статьи: http://support.microsoft.com/en-us/windows/general-privacy-settings-in-windows-10-7c7f6a09-cebd-5589-c376-7f505e5bf65a

Millions are searching.
Make sure they find you.

Reach customers looking for your business. Use the Microsoft Search Network to connect with an audience that searches 7.4 billion times a month. 1

Have a question? Please call us at 877-635-3561 .

1. Comscore qSearch, Explicit Core Search (custom), March 2020, United States, desktop traffic only.

Powerful network. Powerful benefits.

REACH ACROSS DEVICES

Connect with customers who are looking for your products and services at home, at work or on the go.

GO GLOBAL OR LOCAL

Reach millions of unique searchers on the Microsoft Search Network — by country, city or within a specific distance.

EASY TO IMPORT

If you’re already using another product like Google Ads, it’s easy to pull that campaign into Microsoft Advertising.

Keep costs in check

Use our tools to help manage your campaigns and meet your advertising goals. Whether that is working with a fixed budget or trying to hit a cost per acquisition or action, Microsoft Advertising gives you the control to make that happen.

NO MINIMUM FEE

Sign up for free and start advertising with any budget.

ONLY PAY FOR CLICKS

Pay just when customers click your ad. No click, no charge.

MEASURE PERFORMANCE

Test keywords, bids and timing to make the most of your ROI.

BUDGET BY THE DAY

Set a budget or adjust your spending daily.

The advantage we gain in cost per click gives us a great return on investment — more than 35 percent better than Google Ads.

Search Engine Marketing Manager, CJ Pony Parts

By using Microsoft Advertising features like Image Extensions and Sitelink Extensions, this auto parts retailer races to convert customers and beat its competition.

We might not get as much of the volume as with Google Ads, but the volume of traffic that we get converts really well at a lower cost.

Executive Vice President of Marketing, Myrtle Beach Area Convention and Visitors Bureau

The Myrtle Beach Area Convention and Visitors Bureau uses Microsoft Advertising to drive site traffic and tourism at lower cost.

Better results for less cost. That’s as simple as I can make it. If I look at the quality of traffic we get for the dollars we spend on Bing Ads, our ROI is fantastic.

Motoroso, a market network for auto enthusiasts, gets better results for less cost and reaches a high-value audience with Microsoft Advertising.

About Microsoft Advertising

How does Microsoft Advertising work?

Customers search.
People enter search terms called keywords into search engines like Bing.

Customers see your ad.
If the keywords in your ad match a search, your ad appears next to or above search results on Bing.

Customers contact you.
You can configure your ad so people can call you, visit your website or go right to your door.

Who does Microsoft Advertising reach?

Bing powers 36.9% of U.S. desktop searches 1 and 13.7 billion monthly searches around the globe, 2 plus connects you with 45.4 million searchers that Google can’t reach. 1 In fact, 27 percent of our clicks come from searches that are exclusive to the Microsoft Search Network. 3
In the U.S., the Microsoft Search Network has 129 million unique searchers. 1

What is the Microsoft Search Network?

Microsoft Search Network is a part of your customers’ life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most.
Searchers find the Microsoft Search Network on Bing and partner sites, through Windows 10, Cortana and Office, plus across third-party platforms and partnerships — whether it’s search inside Amazon’s devices, web results for Siri and Spotlight Search on Apple devices, or maps on thousands of leading websites.

How does the Microsoft Search Network differ from Microsoft Advertising?

The Microsoft Search Network consists of Bing and partner sites. It’s where your business can reach a large and unique audience made up of millions of people who search every day. Use the advertising platform Microsoft Advertising to connect with these valuable potential customers.

Where does my ad appear?

Your ads could appear on the top or to the right of Bing, Yahoo and MSN search results. And you can choose to target your ads to different geographic regions, times or days of the week, and even demographics.

What determines my ad position?

Microsoft Advertising is a pay-per-click (PPC) advertising system. You bid based on how much you are willing to pay per each click on your ad. Because webpages have a limited number of places to show ads, we auction those spaces. You are bidding against other advertisers to get your ads into the space you want. So if you bid on the keyword «shoe», you will have to beat the bids of the other advertisers who are also bidding on «shoe.» You determine how much you are willing to bid. Your ad position is based on several things, including:
1. How closely your ad and website fit with the terms that are searched (relevance).
2. How your bid compares to other bids in the Microsoft Advertising auction.
3. How strongly your ad has performed in the past and how often it has been clicked (click-through rate).
The stronger you are in these areas, the better your chances of winning the top ad position.

Is Microsoft Advertising right for me?

Is Microsoft Advertising right for my business?

All types of businesses find value and success with Microsoft Advertising. Whether you’re focused on local calls and foot traffic, or want to drive traffic to your website from across the country or around the world, Microsoft Advertising has solutions for you.

I already appear in search results for free. Why should I pay for advertising?

Your current customers may search for your business by name, making it easy to find you in search results. But customers you’ve yet to reach are more likely searching for general terms that wouldn’t necessarily bring up your business in search results. Advertising next to relevant Bing search results puts your business front and center with interested customers you otherwise might not reach.

What is the difference between SEO and SEM? Which one is right for me?

Search engine optimization (SEO) is adjusting your website to improve your natural ranking in search results. You cannot pay to improve your website ranking on Bing or Yahoo, thus we often refer to these results as unpaid or “organic” search results.
Clicks from SEO are free. But SEO also requires technical expertise and involves some factors over which you have only limited control.
Search engine marketing (SEM) is paid advertising that appears next to or above unpaid (or “organic”) search results. These paid ads are purchased through Microsoft Advertising.
You pay for SEM clicks. But SEM gives you more control over when your website appears on results pages and you decide how much you want to pay. And you can measure which ads are working and quickly improve your results.
You don’t have to choose between SEO and SEM. You can do both!

If my time is limited, should I still try Microsoft Advertising?

Yes! Call a Microsoft Advertising specialist at 877-635-3561* and we’ll set up your first campaign for you for free. We’ll give you tips on getting the most out of your ads and set you up for success. We’re here to help.

How to use Microsoft Advertising

How can I use Microsoft Advertising to drive more people to my website?

Here are some tips to get better results:

◦ Review your budget and bid strategy. If your ads keep pausing, your budget limit may be set too low. Competitive bids help your ad stay in a strong position to catch eyes and get more clicks to your website.
◦ Expand your targeting, both for location and for devices (computer, mobile and tablet).
◦ Make sure your ads and website are relevant to the keywords you bid on. Would someone searching your terms expect to see an ad for your business?

How can I keep my costs down?

While your first instinct may be to lower your budget, first try lowering your maximum bids. Yes, this could mean fewer customers visit your site. But if you increase your quality score and build ads with a strong performance history, you may be able to win a good ad position with a lower bid. That would lower your cost per click and help stretch your budget.

How do I know if Microsoft Advertising is working?

View a wide range of performance trends in your account to quickly see key stats: ad clicks, the number of times your ad appeared (impressions), spend, average cost per click, click-through rate, average ad position, cost per acquisition and conversions. You can also run performance reports to get insights into how well your campaigns are doing.

Can I run more than one ad?

Yes! In fact, we encourage it. Only one ad will show at a time but running multiple ads lets you test different approaches to see what’s working best with your target customers. Frequently, businesses try out different ads for specific products or pages.

Getting started with Microsoft Advertising

How do I get started?

Sign up for Microsoft Advertising.

Which keywords should I choose?

You have a few options to help choose your keywords. First you’ll want to think of the terms one of your customers might use to search for your products and offerings. Those search terms are a great starting point. Then you can use tools right in your account to find more keywords.

Within Microsoft Advertising, click Campaigns on the top of the page, click the Keywords tab, and then click Add Keywords. This will let you:
◦ Search for new keywords based on one you enter.
◦ Search a website for keywords.
◦Search your destination URLs for keywords.

How can I write a good ad?

Here are a few tips that can help make your ad stand out.

◦ Keep your ads relevant. One way to improve relevance is to use your customers’ most popular search terms in your ad titles and text.
◦ Describe what sets your product apart.
◦ Use your customers’ language. Use words and a writing tone that are likely to attract your typical customer.
◦ Be specific. The clearer and more specific the offering, the better. For example, rather than «big discounts,» specify an exact percentage, such as «50 percent off.»
◦ Give customers a reason to click your ad right now. Offer a specific call to action, such as encouraging customers to request a brochure or consultation, download a free e-book, subscribe to a newsletter, or take advantage of a limited-time discount.

1. Comscore qSearch, Explicit Core Search (custom), March 2020, United States, desktop traffic only.

2. Comscore qSearch (custom), March 2020, Worldwide, desktop traffic only.

Источник статьи: http://ads.microsoft.com/


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